Halloween is just around the corner, and you might think it isn’t a good time to sell your home. Well, that’s not true. Halloween can be a great opportunity to show off your home and the fact that it’s for sale. There are many ways you can go about marketing your house creatively, while still enjoying the holiday spirit. Continue reading to find out how to sell your house this fall season. We provide you with our best home selling tips that you can use to attract buyers and ensure a quick sale!
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How to Sell Your Home on Halloween
Show It Off with Nice Decorations
Selling a house is serious business, but this doesn’t mean you can’t partake in fun holiday activities like house decorating. Decorating can be a great way to make your home stand out in your neighborhood and boost your home’s curb appeal. A well-thought-out decor can help your home make a better first impression among potential buyers. And sometimes, first impressions alone can sell your home.
But don’t go overboard with decorations! Keep them tasteful and to a minimum. Go for kid-friendly decorations with a fall theme instead of a spooky theme. Remember, you want to sell your home, not scare people away from your front yard. So, try to avoid stuff like ghosts, skeletons, witches… or any other thing that can make your house seem like it’s haunted!
Good decoration choices include some potted mums, pumpkins, gourds, and corn stalks for the front porch and a simple fall wreath for the front door. You can also try some bright leaves or some colorful flowers around the “For Sale” sign for some added attention. And most importantly, don’t forget to add some lights: you want to be able to show people your home in all its glory when it gets dark in the evening.
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If, however, you do want to go for something spooky, set up a small area in your front yard where you can exhibit your Halloween decorating skills, and turn it into an attraction. This will draw many people in the neighborhood, including interested buyers. You also might want to consider having a photo station that is strategically set up near your “For Sale” sign, so it is captured when trick-or-treaters are getting their pictures taken.
Hold a Halloween-Themed Open House
Holding an open house is great for marketing your home for sale. It’s also a fun way to show off your place to property buyers. Though you want to avoid completely spooky decorations for the outside of your house, this doesn’t mean you can’t decorate the inside of your house for the specific purpose of hosting a Halloween-themed open house. But again, don’t get too scary. Your goal is to sell your home, so it’s important that guests and potential buyers feel welcome, safe, and comfortable when entering your home.
Knowing when and how to host a real estate open house is very important for every property seller. You’ll want to ideally set the date for the weekend before Halloween so you can bring in more potential buyers. Invite all your family, friends, and neighbors for some snacks and cocktails, and let them bring guests who may be interested in buying a home. Plan to have some activities for kids like pumpkin painting or apple bobbing. You can also organize a Halloween costume contest where the winner gets a prize. Remember, anything that captures the kids’ attention will surely capture the attention of their parents.
Make sure to promote your event on all social media platforms. You can even have your real estate agent send emails to all the local agents and organize a broker’s open house. It’s basically an open house for real estate agents, who can then suggest your property to their clients depending on their search criteria.
Related: How to Find the Best Real Estate Agent
Use Trick-or-Treating for Marketing Purposes
Halloween is the only time of the year where people walk up to your front door. Kids love to go trick-or-treating and they would happily take any treats you hand out to them. So why not use this opportunity to market your home to the neighborhood?
As a home seller, you need as much marketing creativity as you can muster up. A good idea would be to blend marketing materials with the candy you want to hand out to trick-or-treaters. You can, for example, print out small cards with a message saying that your home is for sale, and attach them to the treats you hand out. Make sure to include relevant information about your home such as your address and your agent’s contact information. Most parents will check their kids’ candy before they let them eat it, so they’ll definitely see your message.
If you’re worried that your card will get thrown in the trash, then try investing in something a bit more tangible such as a small toy. And then you can have your details printed on the toy. That way, you can be sure that your real estate marketing material will stick around for longer, even after Halloween is over.
Another good trick to use during trick-or-treating is to post fliers near your front door, so parents can grab them as they bring their kids to the porch. You can use some lights to draw attention to them. Or you can directly tell the parents to take a flier, or two in case they know someone who may be interested in buying a house in the area. Anyway, make sure to invest in some high-quality fliers, with glossy paper finishes and some nice color photos of your home. You want your fliers to look professional, so don’t be afraid to spend some money on them.
How to Sell Your Home on Halloween: Key Takeaways
Halloween can be the best time to sell a house. There are many ways to make your home stand out and attract buyers. But remember, selling your house requires you to keep your professionalism. So, take it easy with decorations, and above all, stay away from any cringe-worthy Halloween decor. Plan to hold an open house and invite anyone you can think of- you never know who might be interested in buying your house. And finally, use your creativity to blend real estate marketing materials with candy when it comes to handing it out to trick-or-treaters. All in all, try to use every possible opportunity to market and sell your home.
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