Knowing how to find lucrative real estate deals is a crucial skill for those in the real estate business, especially for real estate investors and agents. While there are many ways to find investment properties for sale, the best real estate deals are usually off market. Off market properties are not listed on the MLS and, as a result, you’ll face less competition. This improves your chances of buying the property at a discount and closing the deal faster.
However, the process of finding off market real estate deals can be daunting for those new in the real estate industry. There are many potentially lucrative off market deals out there but not many people know how to find them. One great way is by learning how to find out who owns a house, getting their contact data, and making an offer. Whether you are a real estate agent, property manager, or a real estate investor, homeowner leads are useful. In this article, we lay out some of the best ways to generate homeowner leads.
Related: 6 Reasons You Should Look for Off Market Real Estate Deals
How to Find Homeowner Leads
Here are some effective ways to find homeowner leads:
1. Use Social Media
Most businesses are incorporating social media as a key part of their marketing strategy these days. Since most people have access to the internet, establishing a social media presence can be an excellent way to build relationships with prospects. Therefore, using social media to generate homeowner leads is a great idea.
Consider creating your own website and setting up pages on multiple social media platforms like Instagram, Facebook, and Twitter. For most homeowners, it is easier to search for potential buyers online. Through their online searches, they’ll be able to find your business pages. To keep homeowner leads coming in, be sure to build a professional and positive online image and be active across the different platforms.
2. Create an Email Newsletter
Another effective and low-cost way to generate homeowner leads is to start an email newsletter. Once your business has started to grow, having an easy way to generate leads and maintain good communication with them should be a key part of your marketing strategy. You can do so by regularly producing an email newsletter with information that is helpful to homeowners as well as your project updates. Be sure to use a “Sign up for weekly updates” CTA on some of your most popular landing and social media pages in order to generate new leads.
And if your existing leads find your newsletter valuable, they are likely to share it with property owners they know who may be friends, family, and colleagues. This will help you land new homeowner leads. Even if you can’t write a newsletter on your own, you can still hire a freelance writer to do it for you.
3. Ask for Reviews and Referrals
While marketing is crucial if you want to generate homeowner leads, nothing beats word-of-mouth and recommendations from satisfied customers. Ask your past clients to leave reviews and testimonials on your website and social media. This will help you generate new homeowner leads.
4. Network
Another great way to find property owners is by networking in your community. If many homeowners within your community are familiar with you and what you do, you will be first in their mind when they are thinking of selling their property or looking for a property manager.
Get involved with local groups, committee meetings, and networking events that are relevant to homeowners to expand your network. Your network will be a great resource for generating homeowner leads.
5. Use Mashboard
Having access to a homeowner list with phone numbers, emails, and more is the easiest and fastest way to find homeowner leads for your real estate business. However, the biggest challenge is usually finding a reliable and quick source of homeowner data. Searching through public records for homeowner data is time-consuming and not always effective.
One of the best homeowner data services you can use to easily find homeowner leads is Mashvisor. Regardless of your experience in real estate, you can do a property owner search in any real estate market in the US in a matter of minutes using Mashvisor’s Mashboard.
Related: 5 Best Real Estate Investment Tools for 2020
Once you have signed up for Mashvisor, click on Mashboard and select “Owner Records” in the drop-down menu.
To begin your property owner search, click “Add Owner List” and set the homeowner search filters to narrow down the type of homeowner data you want.
Here are the homeowner search filters supported by Mashboard:
- Address
- State
- City
- Property type
- Zipcode
- Sale dates
- Year built
- Contact data (Address, Phone, Email)
With these filters, you can conduct a property owner search on Mashboard in two different ways:
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When you have a property address
If you are investing in your local housing market, it can be easy for you to find potential off market properties by physically driving around and noting down property addresses. However, you still need to know how to locate emails or phone numbers for homeowner leads. That’s where Mashboard comes in.
With a property address, you can find out who owns the property and their contact data by simply typing in the street address. The tool will automatically fill all the other location filters (State, City, Zip Code) and you can select any other filters you want.
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When you don’t have a property address
Not everyone wants to find homeowner leads in their local market. Actually, the most lucrative homeowner leads are often out of state and can’t be found by simply “driving for dollars”. With Mashboard, however, you can find homeowner leads throughout the US housing market. You can get homeowner lists you wish to target by setting your preferred filters.
Once you’ve set all the homeowner search filters you desire, click “Add Contact”. Mashboard will collect all the homeowner data you need, which you can download in the form of a CSV report.
When you click on the profile of a homeowner lead, you’ll get a variety of auto-generated information that will help you qualify the lead. Mashboard also allows you to quickly and easily reach out to homeowners by sending them emails directly through an integrated email system.
Related: How to Find Out Who Owns a Property for Off Market Deals
The Bottom Line
One great way to find off market real estate deals is to source homeowners and make offers to them. While you can find homeowner leads through your network, social media, and email newsletter, these methods are time-consuming. The fastest and most effective way to find homeowner leads is to get homeowner emailing lists using Mashboard. Regardless of your experience in real estate, you can access reliable homeowner data in a matter of minutes and get in touch with leads to begin negotiations.