Being a real estate agent comes with both its advantages and challenges. One of the biggest challenges of being a real estate agent is generating quality leads.
We’ve compiled a list of methods you can use to abolish this challenge. Here are 4 exclusive lead generation techniques for promised results.
Top 4 Ways to Generate Leads for Real Estate Agents
Let’s get right into business.
The Age of Social Media and Real Estate Agents
It is no surprise that we consider social media as one of the best ways to find real estate leads. Social media is continuously growing, and some of the most successful real estate agents found their success through social media marketing. Business social media marketing is in and stronger than ever.
You have a number of different platforms to put your successes out there. Facebook is perfect for creating, capturing, and attracting new leads with the number of different users who need real estate agent professionals.
How To- Social Media Marketing
Advertising on LinkedIn is another one of the marketing strategies for real estate agents we suggest you utilize. One tip we loved from Placester is to take advantage of the pages you can set up with your business Linkedin page. Develop a showcase page specifically to show off your work, instantly attracting those out to find a good real estate agent.
Instagram is ideal for more showcasing to an even wider audience. Your Instagram profile is all about good photos and attractive captions. This is a perfect platform to get personal with potential clients.
Post images of the deals you have closed and types of properties you specialize in. When interested followers comment under your photos, reply to them in the most suitable way. Thank them, and answer any questions they may have.
Take advantage of the direct messaging feature to assure them you are available if they need you. Your followers will grow more and more comfortable with you that you will start making business. This is one of our favorite ways to use social media for lead generation, as different types of real estate agents can use it.
Found the clients? Here’s how to keep them happy: Real Estate Agent Pursuit of Client Happiness – 10 Ways to End Up with Happy Clients
Refer and Review: Two Deal Makers in the Real Estate Business for a Real Estate Agent
You have your deal breakers and you have your deal makers. In the real estate business, real estate agents can agree that reviews and referrals account for a good amount of their business.
Deal Maker For a Real Estate Agent: Refer
NAR reported 64% of sellers found their real estate agent through referrals from friends, family, or a neighbor. Cost-free and completely complimentary. All you have to do is give your original lead an experience they won’t forget, and enough for them to refer you to their personal network.
Deal Maker For A Real Estate Agent: Reviews
Reviews are the next step to become a successful real estate agent. Consumerist reported approximately 70% of consumers check online reviews before making any purchase. Even if that ‘purchase’ is a real estate agent. We talked before about how millennials are making up the majority of transactions in U.S. housing markets. How do you think they will gain their trust in a real estate agent? By looking at the reviews past clients have left.
Before this generation even thinks of contacting a real estate agent, they check out your reviews on your website or some of the best real estate agent websites. That is how serious reviews are in the real estate business. So, it would be more suitable to say that real estate referrals and reviews are either your deal makers or your deal breakers.
Mashvisor-A Fast Track Technique
Lead generation software is yet another technique to really take advantage of as a real estate agent. This real estate analysis platform can help real estate agents receive quality leads. If you’re on the search for the fastest way to make money as a real estate agent, Mashvisor could be your answer.
Lead Generation for Real estate Agents
Leads are generated for you at Mashvisor depending on how many you signed up to receive. You will have full control over which leads you wish to work with, and we will work to provide you replacement leads for those you don’t wish to continue with.
Real Estate Agent Profile
Another feature to take advantage of on this platform is your own personal agent profile. You are able to set up a free real estate agent profile page and instantly put yourself out there to all of Mashvisor’s real estate investor audience. Real estate investors are always looking to find a real estate agent that is considered an investor friendly real estate agent. That is where you come in, so find real estate investors leads with ease. Learn more about real estate agent profiles by clicking here.
To claim your free real estate agent profile at Mashvisor, click here.
Bonus: Lead Profiles
Attention real estate agent specializing in residential real estate: Utilize the lead profile feature from Mashvisor. With this tool, you are able to upload a list of your own leads for AI to check out. Using a behavioral predictive analysis, the AI determines the likelihood of each lead moving forward and purchasing a property, saving you the time and effort that goes into communicating with a “dead end” lead. Pretty cool right? You can get to know more about how our AI gets this done, here.
To increase your visibility to real estate investors and homebuyers, click here.
We continue to stress how putting yourself out there is one of the best marketing tools for real estate agents. Mashvisor is just another platform for another audience. Real estate investors are always on the search for real estate agents working with investors. They are just another type of lead you can explore with ease!
A Must-Read: 3 Ways This Real Estate Agent Tool Conquers Competition
The App Store and Google Play Are Your Second Home as a Real Estate Agent
We love the idea of creating real estate agent websites of your own. However, what if you were to take that idea to the next level by creating an application users could access? Having a branded app instantly gives you a competitive advantage and could lead you to become one of the hot real estate agents.
It’s safe to say that we search for the app version of services because they are more convenient and accessible when using a mobile device. Having an app for more iPhone and Android devices allows you to access a greater audience by just creating a branded app for potential clients to use.
Applications give users the choice to receive automated push notifications. At times, automated emails can get overwhelming to users who may sign up for your newsletter or services from your real estate agent website. However, a branded application will allow you to send simple notifications to those that downloaded your app without the “spammy” nature some email campaigns tend to have.
These notifications could be anything from special offers to new house listings you have up your sleeve. As these notifications pop up on a phone screen, they are more likely to be seen and even be clicked on than some emails that get lost in the “promotions” folder.
A small fee comes with creating an app and managing it, but it is a fee worthwhile with the new leads you will be generating. Creating a branded app could be one answer to how to be a successful real estate agent.
To Lead Generating!
Making money in real estate can be a struggle for real estate agents if there is a lack of leads. These exclusive techniques to generate leads as a real estate agent can lead you on that money making path. Use what fits your real estate agent style the most. There is no perfect way to become the hottest real estate agent, but using some of these techniques could lead you there. So, which of these unique methods will you use? Share with us in the comments down below!
Up Next, a Quick Read: How Agents and Investors Can Use Predictive Analytics