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Using Real Estate Market Research Software to Find the Best Investment Properties

It’s time to take advantage of market research software. Continue reading to find out how you can find the best investment properties.

Success in the real estate investment world starts off with the utilization of the best tools possible. There is an abundance of new market research software available to real estate investors today. This means you don’t need to go the traditional route of checking “for sale” listings in the newspaper or spending months on a real estate market analysis. The technology of the digital world has truly made its impact on the way real estate investing works. How long does it take to find the best real estate investments in the US real estate market in 2018? Just a matter of minutes with this market research software.

Real Estate Market Research Software

Here are a couple of tools today’s real estate investors can start using to make better, faster, and smarter real estate investment decisions.

#1. Predictive Data Analytics

Predictive analytics is key for any real estate investor trying to understand the future profitability or performance of rental properties. It’s also useful for investors interested in future market trends.

Here’s how it works. Predictive data analytics accurately analyzes big data and also uses past real estate data to predict future trends. Investors can benefit from predictive analytics because this data analysis results in many other forms of useful data, such as market trends and forecasts.

Even though it’s very broad in the tools it encompasses, we mentioned predictive data first because of that very fact- its contribution to the rest of the market research software tools. Predictive data analytics is the foundation of the best investment tools. This vital form of data has really morphed market research software into what it is today.

Related: How to Find an Investment Property Using Analytics

#2. Investment Property Calculator

This is one of the most necessary real estate investment tools. With the investment property calculator, investors can save valuable time, energy, and money on real estate research. It eliminates the need for manual calculation, spreadsheets, and a manual comparative market analysis. You no longer need to search the market for rental comps in efforts to determine your property’s value. It does all that work for you. By showing you real estate comps for property listings and calculating key return on investment metrics, the investment property calculator gives investors an accurate valuation of their rental property.

Along with determining your property’s value, the investment property calculator estimates the expected property’s return. Using predictive analytics and data on rental income, occupancy rates, and rental expenses, cash on cash return and cap rate are pre-calculated for you. You can also very easily modify any data if there are additional rental expenses unique to your future investment.

This market research software also helps in finding the best investment properties by showing you how well neighborhoods perform in combination with the next tool on this list.

#3. Heatmap Analysis

The heatmap analysis tool is one of the best things today’s market research software has to offer. It’s a new twist on your average map. Combining visual cues with key investment property criteria, the heatmap is a great tool for investors looking to narrow down their property search.

Knowing the best place to invest in real estate is great and all, but what about a more thorough analysis on the neighborhood level? That’s exactly what a heatmap analysis provides. The market research software behind it allows the investor to filter and prioritize criteria based on what they’re looking for.

So for example, say you’re looking for a neighborhood with high cash on cash return (CoC return) with Airbnb rentals. Simply set the Airbnb cash on cash return as your metric of interest and as mentioned, the investment property calculator and heatmap do the rest. The map will immediately light up in green for areas that match your criteria (high CoC return Airbnb rentals) and red for areas that rank low on that criteria.

The best thing about this tool is that the visual indicators make it very easy for investors to immediately locate top-performing properties based on the neighborhood analysis. Also, the options aren’t limited to our example. You can choose from numerous key metrics such as rental income, occupancy rate, and much more. The same applies to traditional rentals (long-term). So, no matter what you’re looking for, the heatmap analysis will let you know exactly where you can find the best investment properties.

Learn More: How to Find Investment Properties Using Heatmap Analysis

Where You Can Find the Best Market Research Software

So, how can you start using this market research software for your next real estate investment? Well, that’s easy. Everything mentioned above can be found at Mashvisor. That’s right, Mashvisor has developed some of the best real estate investment tools using this market research software. Both the investment property calculator and the heatmap analysis can be found on Mashvisor, along with many other tools.

Mashvisor’s Investment Property Calculator

Mashvisor’s Heatmap Analysis Tool

Using both traditional analytics and predictive analytics to ensure the most accurate results, Mashvisor’s tools are all any investor needs. Here’s what our tools can do for every real estate investor:

  • Save Time: Staying up-to-date on the ever-changing real estate market can be difficult. With Mashvisor’s market research software, you can stop wasting time searching for investment properties on various real estate sites. Find everything you need to locate the best investment properties on one platform.
  • Nationwide Predictions: Have readily available data on the highest performing neighborhoods so you’re the first to know where the most profitable investments are.
  • Optimize Rental Strategy: Make business intelligent investments using our rental strategy and financial analysis.

Related: How Data Makes Real Estate Investors Rich: A Mini Guide

How can you get access to them right now? Sign up! To start your 14-day free trial with Mashvisor and subscribe to our services with a 20% discount after, click here. Learn about your options for signing up for our services.

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Heba Baker

Heba is Content Writer at Mashvisor with a BA in Business Administration. Most of all, she enjoys writing about the constantly changing markets in the US real estate industry. If not writing, Heba is exploring and learning.

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