Rabbu Data vs Mashvisor Data: What’s the Best Source of Airbnb Analysis in the US Market?

Rabbu data tracks the performance of short term rental properties in the US market. But is it the best source of Airbnb analysis in 2024?

When investing in the real estate market, including in a vacation rental, your number one goal is the highest profitability possible. Thus, before you even buy an investment property, you need to ensure that the house you acquire can generate a high return on investment. But how can you know if it will be your first time running an Airbnb?

Table of Contents

1. What Is Rabbu Data?
2. What Is Mashvisor?
3. Rabbu vs Mashvisor: What Tools Does Each Platform Offer?
4. Rabbu Data vs Mashvisor Data: How Much Do They Cost?
5. Getting Started With the Best Source of Airbnb Analysis in the US Market

The traditional way to find high-ROI rental properties is to create an Airbnb investment analysis spreadsheet, which may take a lot of your precious time and is prone to errors. A more current, more efficient way is to use a real estate investment analysis platform with already the data you need to make your calculations.

What’s left is to find the best source of Airbnb analysis in the US market.

In this article, we will look at two of the most popular names in the Airbnb analytics industry: Rabbu and Mashvisor. We will show what Rabbu data and Mashvisor data are available, as well as what tools both platforms offer. We will compare and contrast them and their pricing to show you why Mashvisor is the best source of Airbnb data analysis in 2024.

Continue reading to start your Airbnb investing journey on the right foot.

What Is Rabbu Data?

Data from Rabbu gives Airbnb investors access to short term rental data and analytics that are available online and help them conduct rental market analysis and rental property analysis. To this end, Rabbu offers data both at the market and at the property level.

For its analysis, Rabbu uses data that comes from the Airbnb vacation rental listing platform. Importantly, the website covers the entire US market but does not go beyond. It is unlike AirDNA, which works internationally, too.

Airbnb Data Provided by Rabbu

Rabbu covers the following data points:

• Average Daily Rate (ADR): The average nightly rate asked by Airbnb properties in the search over the last 30 days
• Occupancy: The percentage of booked nights for Airbnb rentals in the search over the past 30 days
• RevPAN: The average rental revenue to be generated per available night by Airbnbs in the search for the following 30 days following seasonal trends.
• Seasonalized Monthly Revenue Projection: The average monthly income to be made by the search address.
• Nearby Comparable Properties: Active Airbnb listings close to the search address, also known as Airbnb rental comps. However, it’s not clear how similar such properties actually are to the investment property that you’d like to analyze using Rabbu data.

Rabbu Data: Pros and Cons

While all the data points provided by Rabbu are extremely important to conduct due diligence before purchasing a short term rental, they are not enough. As you might’ve noticed, the entire Rabbu focus is on the Airbnb rental income as the product of the Airbnb daily rate and the Airbnb occupancy rate.

Meanwhile, metrics that show ROI are completely missing. From an investor’s perspective, they still need to collect more data, organize it in spreadsheets, and conduct manual calculations.

Buying an investment property to rent out on a short term basis solely on the basis of the estimated revenue is not a smart investing decision. Your main driving factor should be the expected Airbnb ROI, including both cap rate and cash on cash return, as well as cash flow.

Another major drawback of the Rabbu data and analytics is that they focus exclusively on short term rentals, leaving long term rental properties completely out of the picture. However, it is risky, given the short term rental regulations and restrictions many US markets face.

What Is Mashvisor?

Mashvisor is a real estate investing app that helps beginner and experienced investors look for and analyze the best locations and top properties for running a rental business. Mashvisor provides detailed long term and short term rental data at the neighborhood and at the property level. State- and city-level real estate data is also available on the Mashvisor blog.

Mashvisor data comes from Airbnb, the MLS, Zillow, HotPads, and public records. The coverage is nationwide, no matter how big or small an Airbnb market is.

Airbnb Data Provided by Mashvisor

The Mashvisor Airbnb data analytics platform offers a wider range of vacation rental data points compared to data Rabbu:

• Property listing price
• Property estimated price
• Price per square foot
• Startup costs
  • Inspections
  • Closing costs
  • Repair costs
  • Furniture and appliances
• Monthly rental expenses
  • Property tax
  • Home insurance
  • Income tax
  • HOA dues (if applicable)
  • Property management
  • Utilities
  • Property maintenance
• Airbnb rental income
• Airbnb cash flow
• Airbnb cash on cash return
• Airbnb cap rate
• Airbnb occupancy rate
• Down payment: amount or percentage
• Mortgage type
• Loan term
• Interest rate
• Investment payback
• Airbnb rental comps

To clarify some of the data above, the Airbnb cap rate is a simple measure of return in real estate that allows Airbnb hosts to quickly compare between different areas and properties. The Airbnb cash on cash return, on the other hand, is a comprehensive metric that shows the potential impact of the financing method on the investor’s bottom line.

Importantly, all the numbers reflect the expected performance of a specific property currently available for sale and not some imaginary property at a certain address. The Mashvisor property-level Airbnb investment analysis is based on the performance of active rental comps in the neighborhood.

Moreover, the Mashvisor Data Team regularly checks the estimated figures against the actual results that Airbnb hosts are able to obtain in order to confirm their accuracy.

Mashvisor Data: Pros and Cons

One of the most important benefits of the Mashvisor Airbnb data is that the focus is on the ROI metrics. All other necessary data points like revenue, occupancy, and expenses are present, as well. For each property available on the platform, investors are able to see what return on investment they can expect.

So, with Mashvisor, you don’t need to do any extra research, work, and analysis to know if a property will be profitable or not as a vacation rental.

The accuracy that we touched upon above is another significant factor in the Airbnb analysis provided by Mashvisor. After all, no matter how detailed investment property analysis is, it’s useful if it comes with a lot of errors and inaccuracies.

Last but not least, real estate investors wondering between Rabbu data vs Mashvisor data should keep in mind that the latter covers both long term and short term rentals for sale. Even if you’re confident that you want to invest in a vacation rental, it’s a good idea to ensure that your property comes with the potential to become a profitable long term rental, as well.

In recent years, we’ve witnessed a lot of previously top Airbnb locations imposing strict regulations and even full-scale prohibitions on non-owner occupied rentals. It’s been aimed at counteracting their impact on the affordable housing crisis and the general safety of neighborhoods.

So, in case your selected market ever introduces such regulations, it’s good to be able to consider converting your Airbnb property into a long term rental. Otherwise, you would be forced to sell your property in a buyer’s market, which means selling at a loss.

Rabbu vs Mashvisor: What Tools Does Each Platform Offer?

A good way to determine whether Rabbu data or Mashvisor data offers the best Airbnb analysis is to look at what tools or features of each platform. The following overview can help you determine which platform will work best for you.

Rabbu Airbnb Tools

The Rabbu platform offers three main tools—or three types of data Rabbu offers—which help aspiring Airbnb investors find promising investment opportunities. Let’s take a look at each of them in detail.

Revenue Estimates

The first Rabbu tool is the estimated revenue for homes rented out on a short term basis. An investor can enter the address of a property, as well as some features. Then, they can see what revenue, average daily rate, and average occupancy rate the property will be able to provide. This Airbnb analysis is based on the performance of current Airbnb listings.

Rabbu users can adjust the property specifications using the available filters. Moreover, they can choose which comps to keep and which to get rid of in their analysis. All the adjustments will be reflected in the estimated results for the type of property that they are analyzing.

One major drawback of the investment property analysis provided by the Rabbu Airbnb Calculator is that it doesn’t focus on a specific property for sale but on a type of property. Nevertheless, it’s important to understand that each house is unique, which should be reflected in the expected results.

Another disadvantage is that Rabbu does not offer estimates on the expected return on investment at the property level. It makes the Airbnb rental property analysis rather incomplete.

Market Data

The second Airbnb data analytics tool on the Rabbu platform is the market data. It covers the entire US market and provides access to ADR, occupancy, and revPAN trends accounting for seasonality. Rabbu offers both historical and real-time market Airbnb data to allow investors to understand the potential of the local market.

Access to market Airbnb data—and not only property data—is crucial. As you most probably already know, location is the single most important factor in real estate investing.

Also, upon inquiry, Airbnb hosts can get information on the regulatory environment within a market to see if non-owned occupied short term rentals are an option there.

Properties for Sale

The third feature is the available properties for sale. Investors can use some filters to search for properties that match their expectations. However, further work can be done to increase the usefulness of the investment property search function.

Mashvisor Airbnb Tools

The Mashvisor platform offers a much wider selection of tools that helps investors search for and analyze markets and properties. Let’s look at them.

Airbnb Investing Blog

If you’re absolutely new to the Airbnb investment industry and don’t know where to begin, the Mashvisor real estate blog is a good starting point. In specific, you can check out the Airbnb Rentals and the Markets sections.

The former will provide you with general tips and tricks on how to start an Airbnb business. You’ll learn everything you need to know about locating good markets, finding profitable properties, analyzing potential, buying at the best terms, and optimizing management.

The latter will help you identify the best Airbnb markets for your specific needs. The blog offers up-to-date rankings on the top locations for Airbnb return on investment, rental income, occupancy rate, daily rates, and other factors.

Real Estate Heatmap

After finding a city that makes for a good place to buy a short term rental, another difficult aspect of real estate investing is locating an exact area that will be most profitable. Though you may know of a place with a lot of tourism and attractions, it doesn’t necessarily mean it will be the best option for your Airbnb.

The only way to determine if a neighborhood comes with high profit potential is by looking at the Airbnb data. Some of the best areas to invest in are ones you may not even know about yet. The Mashvisor heatmap helps you conduct a neighborhood analysis by providing real estate metrics such as:

• Listing prices
• Airbnb rental income
• Airbnb cash on cash return
• Airbnb occupancy rate

Using the above Mashvisor data points, you can locate an area with affordable property prices and above-average profitability.

Neighborhood Analysis Pages

The next tool in the Mashvisor arsenal for Airbnb investors is the neighborhood analysis pages. It helps you expand and deepen your neighborhood analysis. After finding a few potentially good areas because of low prices and high cash on cash return, you can verify the assumptions.

The neighborhood analysis pages provide you with dozens of Airbnb data points that show you exactly how well—or not—short term rentals perform in a local market. Here, you will find all the qualitative and quantitative information you need to ensure selecting the top market for this rental strategy.

Short Term Rental Regulations Page

Something peculiar about Airbnb analysis, as opposed to the analysis of long term rental properties, is that you need to include the Airbnb laws in your research. Mashvisor helps you in this regard.

On the short term rental regulations page, you will find a summary of the laws and rules pertinent to any US city or town. In addition, there are links that will take you to the original sources, where you can read all the details on how to run a legal vacation rental business.

Investment Property Search Engine

As the next step in your real estate investing journey, you need to locate a property to invest in. Though you may think that coming across a money-making investment property for sale is quite simple, it is more difficult than you might expect. There can be plenty of listings in the area you are looking at, but none of them can be good for an investment opportunity.

Thus, Mashvisor developed the investment property search engine, which allows even beginners to find the top-performing short term rentals in any US market. The tool offers numerous filters that help you narrow down your find the exact properties that meet all your investment requirements and expectations.

The Mashvisor Property Search function is much more sophisticated than the corresponding Rabbu tool of properties for sale. With the former, you can choose the location, budget, financing method, estimated income, and expected return on investment. Once you get a list of available properties within your preferred ranges, you can sort them by any factor you’d like.

Property Finder

Another tool on the Mashvisor platform that facilitates the search for Airbnb for sale is the Property Finder. Using AI technology, Mashvisor’s Property Finder tool helps you find the perfect property to run as a vacation rental based on the following:

• Budget
• Property type
• Location (comparing up to five cities at a time)
• Number of bedrooms
• Numbers of bathrooms

The algorithm will provide you with the most profitable listings first, based on Airbnb cash on cash return. It will help you save tons of time and effort. Instead of going through thousands of irrelevant properties for sale, you can focus on the ones that make financial sense.

Airbnb Investment Property Calculator

Last but not least, Mashvisor offers the Airbnb profit calculator. The tool comes with much more functionalities and capabilities than the Rabbu Airbnb Calculator. As explained above, Mashvisor provides many more Airbnb data points, including real estate figures, cost estimates, and ROI forecasts.

Furthermore, the Mashvisor rental property analysis tool pairs up as a mortgage calculator as well. It allows you to figure out the best financing option for your particular situation and for the specific property you’re looking at.

If you’ve been searching for the best Airbnb analysis option in the US market, you’ve probably already heard about AirDNA. So, you might be wondering, “Is Mashvisor or AirDNA better?” Mashvisor is the superior choice not only to Rabbu but also to AirDNA because of the deeper analysis and the more data points.

Another major benefit of Mashvisor data over both other apps is that it helps investors analyze both long term and short term rentals.

Rabbu Data vs Mashvisor Data: How Much Do They Cost?

If you’re a real estate investor thinking of buying an Airbnb property, you want to ensure that you are spending your money wisely. It means considering all aspects of investing, even the pricing of the platforms you use, to guide you through your decisions.

It is important to make sure that you put your money into a platform that offers you the most services for the least amount of money. How do Rabbu pricing and Mashvisor pricing compare?

How Much Does Rabbu Cost?

The Rabbu pricing comes at a single plan that costs $799/year, providing nationwide access. Rabbu’s single pricing plan sets it apart from AirDNA, which charges per individual market.

The Rabbu subscription is very inflexible as it doesn’t provide investors with the option to choose between different levels. Users get access to all Rabbu data tools regardless of their specific needs, either as investors, real estate agents, brokers, or property managers.

On the positive side, Rabbu offers a 7-day free trial.

Rabbu Reviews

If you’re still wondering whether Rabbu is the right choice for you, you should consider the Rabbu reviews by customers. Customer reviews are one of the most straightforward to understand how good or bad a product is.

Rabbu’s average customer review score is 4.1, which is good. However, the rating is based on only 47 reviews. It is not sufficient to form a reliable opinion on whether Rabbu is reliable and worth it.

How Much Does Mashvisor Cost?

Mashvisor pricing is very open in terms of prices and offers multiple price plans for different types of users. You will likely find a plan that works best for you. Below are the three main plans that Mashvisor offers:

The Lite Plan: This is the most basic subscription to Mashvisor that costs $17.99/month. With this plan, you analyze the investment potential of individual properties. It is ideal for investors with a few listings in mind and who would like to check out their potential revenue and ROI.

The Standard Plan: This is highly recommended if you are looking for investment properties for sale. At $49.99/month, you can access everything in the Lite Plan plus much more to help find the best investment property. The Standard Plan is the most popular subscription plan.

The Professional Plan: This lets you access every tool and service that Mashvisor offers. It costs $79.99/month and is recommended for real estate investors who want to access multifamily properties, as well as foreclosed homes.

Mashvisor Reviews

Customer reviews of Mashvisor show a higher average score of 4.8 than Rabbu reviews. It is an excellent TrustScore, which is not something we see often in the short term rental analysis industry. Moreover, Mashvisor’s rating is calculated on the basis of 401 reviews, which is enough to form a solid opinion.

Getting Started With the Best Source of Airbnb Analysis in the US Market

In this article, we explored all the tools and services that Rabbu data and Mashvisor data offer. We looked at the specific Airbnb data points provided, the sources and accuracy of data, and the market coverage. We also covered the investment property search, as well as market and property analysis tools on the two platforms.

In addition, the Mashvisor pricing model is more cost-efficient for beginner investors. And Mashvisor reviews are more numerous and more positive than Rabbu reviews.

Investing in Airbnb properties can be tricky, and you should ensure that you are using the best resources to make your investment decisions profitable.

As the data Rabbu offers provides only a few services, you will likely need to visit other platforms or do your own research to get a complete analysis. Meanwhile, Mashvisor has every tool and feature you may need all in one platform. It eliminates a lot of the stress that comes from researching Airbnb data. That’s what makes Mashvisor the best source of Airbnb analysis.

Want to learn more about how Mashvisor’s data compares to Rabbu’s data? Sign up today.