Social media presents a great opportunity for agents looking to connect with their clients, generate more leads, and grow their real estate business.
Social Media Marketing for Real Estate Agents: 22 Ideas
In today’s day and age, real estate and social media go hand-in-hand. A report released by the National Association of Realtors supports this statement. Here is a summary of the results:
- 77 percent of realtors have some sort of real estate social media marketing plan in the works
- 47 percent of real estate businesses realized that more quality leads were coming from social media channels than their other marketing sources
- Almost 100 percent of millennials begin a home search online which just increases the target pool of real estate leads for you
Social media is a great real estate marketing tool for realtors, and we’re seeing a lot of people trying it out. But not everyone is providing real estate social media content in an efficient way which will actually grow their business. So if you want to start using social media for real estate marketing, and actually see some results, check out these tips and ideas.
1) Provide Your Contact Info Front and Center
This one may seem pretty obvious for anyone using real estate social media marketing. There are features on a lot of social media platforms that make contacting businesses just one click away. Use them to your advantage. Make sure your ‘about’ or ‘bio’ section on any social media platform provides info on your website, email, phone number, and company location.
2) Enable Facebook Messenger
You can enable Facebook messenger and add a call-to-action button. This will generate potential questions your customers might have and gives them the option of just pressing send on the prepared message. Make sure to have a quick response time.
3) Turn Your Instagram Page Into a Business Profile Page
Instagram is a great real estate social media marketing tool. If you haven’t already, turn your page into a business profile (switch to professional account in settings). Doing this will automatically add a contact button in your bio allowing real estate leads and clients to easily get in touch with you.
4) Network on Facebook
Target other real estate professionals through social media. There are plenty of Facebook pages dedicated primarily to networking that you can join. This will help you get some referrals, increase your activity in the social community, and keep you updated on any local changes in the real estate industry.
5) Create Social Media Landing Pages
Converting landing pages is a great technique for real estate lead generation. Have multiple landing pages. Don’t just provide one piece of real estate content where your social media visitors can input their email address. Have another landing page on your website.
6) Stay Consistent
What’s the point of doing all of this research on real estate social media marketing if you aren’t planning on consistently updating your socials? Posting regularly will impress potential clients and show them that your business is active.
Related: How to “Woo” Your Real Estate Clients
7) Show Your Personality
Social media for real estate agents shouldn’t be as formal as their other contact channels. Let your personality shine through a bit, but don’t let it dictate the page as if this is a personal account. Remain authentic to engage prospects, but don’t forget these people are looking at you as a business.
8) Use the Right Content for the Right Platform
Facebook and Instagram might make the most sense as real estate social media marketing tools. This is because they typically have the most engagement. You can post photos with full descriptions and reach a larger audience. However, sometimes there are forms of content that can produce better results on other platforms. For example, videos should be posted on Youtube and quick points or updates can be posted on Twitter.
9) Use Instagram Stories
These are gaining more and more engagement making them a great social media marketing strategy for real estate. You can make your posts interactive by using polls, asking questions, or setting up mini-quizzes about the real estate market or buying process.
10) Outsource Your Social Media Marketing
If you don’t have the time for keeping things updated on these online platforms, there are a lot of real estate social media marketing companies that you can outsource the work to. Examples are ThriveAgency and Hibu.
11) Show Previous Clients That They Matter
You can post on your social media platforms something that will show clients that you remember them. For example, a simple post about the one-year anniversary of closing a deal for a family will really go a long way. If you have pictures of them in front of the house, you can post it (with their consent). This will reflect to your previous clients and prospective real estate leads that they aren’t just another number in your database.
12) Highlight Your Positive Reviews
Sometimes, real estate social media marketing is easy when your clients do the work for you. A client testimonial every now and then will show how happy your customers are with your services. I recommend posting this either on Twitter or Instagram stories.
Related: 5 Things You Need to Boost Your Real Estate Agent Career
13) Post About Community Events
One of the best real estate marketing ideas is to post about events going on in your local community. This shows that you’re actively engaged in the community. You can encourage people to meet you at any events as well.
14) Give Your Employees Some Attention
Don’t be so focused on how to grow your real estate business that you neglect sharing the credit of your successes with your employees. Sharing a post about some of your real estate team members will show that they’re an important part of the business.
15) Run Ads
If you’re sharing some real estate listings in efforts of gaining lead attraction, the best way to go about this is to run some paid ads online. This will ensure that your real estate social media marketing efforts are seen.
16) Post Professional Pictures
How to get more leads? Draw them in with great pictures. Pay a little bit extra for professionally staged photos so that you can really attract potential buyers.
Related: How Do You Create the Most Attractive Rental Ads?
17) Make Your Specialty Clear
Every real estate business should have a clear specialty in some sector. No one is just a “real estate agent.” You have a specialty whether that be the city you’re in, a certain type of property, or a certain type of buyer (home buyer, real estate investor).
18) Know Your Audience
Don’t just post whatever you think is best. Post content that your target audience would actually be interested in. For example, if your target client base is people buying their first home, constant posts about luxury properties priced way out of their budget won’t do much for them.
19) Use Social Scheduling Tools
There are tools that allow users to cross-post, so you update all your social media pages at the same time. Some examples I can give you for social scheduling and setting up your posts in advance are Sprout and Hootsuite.
20) Target a Broader Audience
Yes, engaging the local community is important, but that doesn’t mean you need to limit yourself. As an agent, your real estate social media marketing should include some posts that will be of interest to other people as well. For example, your posts should reach people interested in moving to your city or real estate investors looking for out-of-state rental properties.
21) Use Real Estate Hashtags
Adding some common hashtags relating to your business, services, or city will attract the attention of more people. For example, a prospective real estate client could search for something like #MiamiVacationHome. Including that tag in your listing post will allow it to be seen by any interested consumers.
22) Track Your Posts
You won’t really know how successful your real estate social media marketing is unless you’re tracking your posts. Real Geeks is a website that can help real estate agents in creating, posting, and tracking social media content.
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