Valentine’s Day is a special time of the year that is filled with love, friendship, and gifts. Valentine’s Day 2020 is almost here, and many people are already planning on how they will show love to those they care about. However, for successful real estate agents, this is not a time to slow down. In this highly competitive housing market, you need to take advantage of every opportunity to be able to stand out.
During this annual holiday, you have an opportunity to enhance your brand awareness and boost your real estate lead generation efforts. You can use this time to show love to your real estate clients. But how do you create a Valentine’s Day real estate marketing campaign in 2020? No matter your budget, there are many ways you can do a little Valentine’s Day real estate marketing.
Read on to learn Valentine’s Day real estate marketing ideas that you could try out this year.
Valentine’s Day Real Estate Marketing Ideas
1. Send Valentine’s Day Real Estate Cards
One way to create happiness and nostalgia during Valentine’s Day is to send real estate themed Valentine’s Day cards to your leads. When you are sending a card to your loved ones, be sure to extend that courtesy to your past and present clients. Consider writing a brief, handwritten note on the cards. A personal touch will make your potential clients feel important and valued. If you want them to remember what a great real estate agent you are, remind them how much they mean to you.
Mailing your clients a card might just put you in their good books. Give your current and prospective clients a reason to love you in 2020. You will be the first person that comes to mind when they need the services of a real estate agent. This tactic can also help you easily get real estate referrals during this period.
2. Host an Open House and Raffle Off a Romantic Dinner
Romantic dinners are usually an important thing for couples on Valentine’s Day. Why not include it in your Valentine’s Day marketing campaign? If you are selling or showing a house during this period, you can elevate the occasion with an offer to win a romantic dinner for two at a local high-end restaurant. Encourage your followers to tag their spouses and loved ones on social media posts for the open house.
At the end of the open house, pick a winner and award them the dinner price together with a Valentine’s Day card. Don’t forget to give them your real estate business card too. They will always remember this romantic prize and will likely consider you first the next time they need a real estate agent’s services. This can also start off a referral partnership between you and the restaurant.
3. Hold a Valentine’s Day Themed Contest on Social Media
If you don’t have a good house for an open house, you could also organize a contest on social media channels as a way to incorporate the holiday into your digital real estate marketing. For instance, you can create a post on your Facebook business page and tell people to comment on it to enter into the contest. You could give away gift cards to a spa or flower shop or other typical Valentine’s Day gifts. Make sure you include information about when and how the winner will be picked. Apart from stimulating engagement, this is a good strategy for real estate lead nurturing. You can promote your post for it to reach a wider audience.
Related: Online Lead Generation for Agents: 7 Ways to Beat the Competition
4. Write a Valentine’s Day Real Estate Blog
Content creation is generally good for getting more real estate clients by boosting traffic to your website. But how can you use content for Valentine’s Day real estate marketing? You can do so by incorporating Valentine’s Day real estate content into your blog. Here are examples of what you could write about: “Valentine’s Day: Falling in Love With Rental Property Investing!” or “How to Find a House You Love This Valentine’s Day.” There are many things you could cover. Just be creative! You can sprinkle in some information about the local housing market and why you love serving it. Be sure to also share the content on social media.
Related: Content Marketing Mistakes Real Estate Agents Need to Avoid
5. Add a Romantic Flair to Your Website and Social Media Accounts
This is another excellent Valentine’s Day real estate marketing idea to try out in this month of love. Since your followers are in the spirit of love, why not make your social media pages and website lovely? Show them that your brand celebrates the holiday too. Consider using hearts, Cupid’s arrow, and flowers as your background image or profile photo. This is likely to bring a smile to your real estate leads. Potential clients will be enticed into checking out what you have to offer.
You can also create Valentine’s themed hashtags to ramp up your visibility across social media channels. You can combine hashtags that are specific to your company and popular real estate Valentine’s Day hashtags. Using hashtags is a great way to promote your business on social media. It is also easy to track how many people are using the hashtag.
Related: 22 Real Estate Social Media Marketing Ideas for Agents
6. Spread Love Through Charity
Valentine’s Day is generally about celebrating love, which is not for couples only. One of the most fulfilling and effective Valentine’s Day promotion realtor marketing ideas is to spread the love to local charities. Show that you care about the less fortunate by donating to a charity. Also, encourage your clients and prospects to do the same.
Alternatively, you could join hands with some of your clients and donate together. Apart from coming off as a compassionate person, interacting with your real estate clients will help build long-lasting relationships.
The Bottom Line
Apart from showing love to loved ones, Valentine’s Day is a good time for real estate agents to express their love and gratitude to past clients, current clients, and prospects. In 2020, don’t just make plans for your sweetheart, also have a Valentine’s day real estate marketing plan for your business. You can capitalize on Valentine’s Day 2020 using the above Valentine’s day real estate marketing ideas and rise above the competition.
Every holiday is an opportune time for marketing. As a real estate agent, you should always have holiday real estate marketing ideas for every holiday. The more creative you are, the more you will be able to bring smiles to your clients and generate real estate leads at the same time. Therefore, start getting your juices flowing and stand out!