Real estate website development is necessary if you want to keep up with your competition. However, creating good real estate websites is not enough if the website will not keep your visitors interested to learn more. How then do you keep them on the website for a few more minutes without them clicking on the next website? The following will look at real estate website hacks to drive more leads and listings to your advantage.
1. Design
The overall design of your website has to be appealing and attractive to the eye at first sight. However, you should not overcrowd the website with too many decorations as they might overshadow the important content on the website. The design should focus on CTA, highlight vital links and buttons as well as a well-organized menu.
2. Easy Property Search
The main objective of your real estate website is for visitors to quickly find what they are searching for. The website should be able to provide this by offering fast, filtered, and appropriate results related to the search query made by the user.
You should also make real estate listing templates downloadable; this is good as the buyer can look at the template later without having to go back to the website. They can also use it if they decide to visit the property for assessment and viewing.
Your real estate agent website should also provide the search results in a matter of seconds as visitors don’t have the time to wait for a slow responding website; they simply move on to the next one.
The navigation process should also be flawless with an appealing and interactive menu. The menu should have well-organized links with proper titles and sub-menus. The menu titles should be relevant and reflect the sub-menus under them.
In addition, there should be a proper redirection of linked pages. Use attractive screen elements and colors to encourage users to click on the Call to the Action part.
3. Pictures and Videos
Pictures should accompany all property listings on the website. A single picture is not enough as some potential buyers want to see the property from different angles. Others want to see what the inside looks like to see if they like the design of, for example, the kitchen. Enlist the services of a professional photographer for quality photos; do not enhance the photos to make the property look better than it is.
A video tour of a property is also good especially if the property is large. As an agent, you need to take advantage of real estate video marketing. To learn more, read How to Make the Most of Real Estate Video Marketing.
4. Neighborhood Information
Some property buyers would opt not to buy a property because of its neighborhood. A father who has been transferred from another state wants a property that is close to a school for his kids, a playground, a church, a shopping mall or a skating ground. If there are two properties that the buyer likes and one has the neighborhood information while the other one doesn’t, the buyer will go for the one that has extra information. Other information to include would be the crime rates and average income levels of the people living in the neighborhood.
If your target real estate clients are investors, then you will also need neighborhood data on investment performance. Learn Where to Find Neighborhood Data for Real Estate Investing.
5. Contacts
The potential buyer should be able to contact the listing owner from the website for further inquiries. A listing owner form is strategically placed where the buyer can send a message to the property owner.
6. Directions and Maps
Directions and a map to the property are ideal as the buyer will be able to estimate the distance of the property from where they are. The map will also display other features in the property’s neighborhood such as hospitals, schools, and police stations.
Conclusion
A well-organized and easy to navigate real estate website will drive more leads and listings. It’s a great way to boost real estate lead generation.
Do not forget to create a real estate excel spreadsheet in c#, to keep track of your company’s progress and to see if any of these real estate website hacks are helping you grow!
This article has been contributed by Maryn Mcdonnel.